Compelling Communication

- Paul Kelly

To succeed in business, the ability to communicate persuasively is essential. The key to mastering this important skill lies in effective training and practice.
Program Includes:
  • Library of elearning videos
  • Supplementary tools & resources
  • Certificate of completion
  • Reporting for organisations find out more
I'm interested in this program
Get in touch about

Compelling Communication

Can be tailored to suit individual pages - e.g button links directing visitors to pages, newsletter signups, on-page contact forms.
  • This field is for validation purposes and should be left unchanged.

Learning Outcomes

Strong practical understanding of communication tools
Improved presentation skills
Improved communication skills
Increased confidence and self-directed development


Compelling communication has several key components, which include understanding the audience and their expectations, and the ability to articulate your point of view in a manner that resonates with them. This program equips you with the tools and skills necessary to effectively communicate with a variety of audiences.


01. Stakeholder Analysis

Helps identify, prioritise and understand who the stakeholders are and inquire about their motivations.

02. Positioning the Key Message

Highlights the importance of being clear on the main message or messages. Examines a number of ways to prioritise and simplify key messages to stand out for the audience and for other stakeholders.

03. Storytelling

Provides practical approaches to crafting relevant stories from personal experience. Shares practical tips for building confidence in the use of storytelling in business communication.

04. Organising Content

Explores the importance of organising content to maximise understanding and to build logic and commitment during communication. Practical tools for organising content in a range of different communication scenarios are considered.

05. Presentation Aids

Highlights the critical importance of strong presentation aids from an understanding perspective and a persuasion perspective. Examines common mistakes and practical ways of developing and using visual aids.

06. Persuasion and Influence

Explores how to turn generic, descriptive information into highly relevant and persuasive content. Also provides tips to ensure content is highly convincing and backed by appropriate evidence.

07. Preparation and Rehearsal

Delivers practical tips and advice on how to significantly improve communication performance through proper preparation and rehearsal.

08. Non-verbal Communication

Raises awareness of the value of non-verbal communication and provides practical approaches to managing impressions as a presenter.

09. Dealing with Challenging Audiences

Explores the reasons why audiences challenge presenters and provides a range of proven approaches for dealing professionally with those challenges.

10. Dealing with Nerves

Contains proven and practical approaches to effectively manage nerves and anxiety in order to minimise any potential negative impact on the presenter and /or on the audience.

11. Engaging the Audience

Considers the significant value in engaging audiences and some highly practical ways to develop engagement proficiency. Also provides an engagement checklist to help broaden the range of techniques available.

Reporting for Organisations

Explore our blended learning options

Our blended learning programs offer an effective combination of digital and in-person training solutions tailored to your specific learning goals.