Compelling communication has several key components, which include understanding the audience and their expectations, and the ability to articulate your point of view in a manner that resonates with them. This program equips you with the tools and skills necessary to effectively communicate with a variety of audiences.
01. Stakeholder Analysis
Helps identify, prioritise and understand who the stakeholders are and inquire about their motivations.
02. Positioning the Key Message
Highlights the importance of being clear on the main message or messages. Examines a number of ways to prioritise and simplify key messages to stand out for the audience and for other stakeholders.
Provides practical approaches to crafting relevant stories from personal experience. Shares practical tips for building confidence in the use of storytelling in business communication.
04. Organising Content
Explores the importance of organising content to maximise understanding and to build logic and commitment during communication. Practical tools for organising content in a range of different communication scenarios are considered.
05. Presentation Aids
Highlights the critical importance of strong presentation aids from an understanding perspective and a persuasion perspective. Examines common mistakes and practical ways of developing and using visual aids.
06. Persuasion and Influence
Explores how to turn generic, descriptive information into highly relevant and persuasive content. Also provides tips to ensure content is highly convincing and backed by appropriate evidence.
07. Preparation and Rehearsal
Delivers practical tips and advice on how to significantly improve communication performance through proper preparation and rehearsal.
08. Non-verbal Communication
Raises awareness of the value of non-verbal communication and provides practical approaches to managing impressions as a presenter.
09. Dealing with Challenging Audiences
Explores the reasons why audiences challenge presenters and provides a range of proven approaches for dealing professionally with those challenges.
10. Dealing with Nerves
Contains proven and practical approaches to effectively manage nerves and anxiety in order to minimise any potential negative impact on the presenter and /or on the audience.
11. Engaging the Audience
Considers the significant value in engaging audiences and some highly practical ways to develop engagement proficiency. Also provides an engagement checklist to help broaden the range of techniques available.